Headquartered in Largo\, Florida\, Valpak is owned and operated by Cox Target Media\, one of the leading direct marketing companies in North America. In 2008\, Valpak will deliver savings to over 45 million households each month throughout the United States and Canada. Annually\, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition\, Valpak.com®\;\, an online site for local savings\, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers\, owned by Cox Enterprises\, Inc.\, one of the largest media conglomerates in the United States.
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According to CNN reporter Emanuella Grinberg "\;...Other [coupon] companies are also seeing gains. Florida-based Valpak\, whose signature blue envelopes land in about 45 million homes each year\, has seen use of its coupons increase 8 percent since last year for products such as groceries\, take-out food\, home improvement products and specialty retail.
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"\;Coupons motivate customers when they&rsquo\;re looking at different stores that offer the same goods. They&rsquo\;re more likely to go with a store that offers coupons\,"\; Valpak spokeswoman Marsha Strickhouser said.
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Strickhouser said specific figures related to usage is proprietary information and unavailable for release\, but said the number represents a significant surge in consumer response in the company&rsquo\;s 40-year history.
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"\;People might say coupons are just for tightwads\, but people from all kinds of economic backgrounds are more likely to use them\,"\; Strickhouser said. "\;It&rsquo\;s good sense to use them."\;
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In mid-2006\, consumers bucked a 15-year period of decline by redeeming 2.6 billion manufacturers&rsquo\; coupons."\;
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